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Miriam van der Heijden

Vice President Marketing


Country or State



Innovative, agile and results-driven senior leader in marketing, advertising and media connecting the dots with data science. I lead the digital transformation for marketing by building the end-to-end B2B2C funnel. Therefor educate and manage multi-cultural and cross-functional teams in very dynamic, competitive and low-margin environments while keeping a strong eye on performance in a data driven and automated way. I have a proven track record of building successful innovative and scalable products & services offering them through our platform / marketplace to our candidates and clients. Connecting and integrating systems and tools (Hubspot,MSD, Bullhorn, Sitecore, Snowflake, GA etc) creating the digital foundation as engine for online sales. Defining OKRs / objectives setting, ideation and implementation process and team alignment on business goals are key drivers for success. Experience working with multiple senior stakeholders (C-level) and managing & coaching teams of senior marketers (~100) including building performance teams (centre of excellence). Experience working with products and technology departments and cross functional senior stakeholders. Skillful use of testing and data to scale quickly Key personality traits include: * A commercial strategist, able to keep a focus on targets and objectives with a passion to win * Highly creative innovator, able to think ‘out of the box’ to develop new concepts and solutions, displaying entrepreneurial behaviour - combining strategic blue sky thinking with subsequent implementation * A strong team leader with proven management skills, able to inspire trust and motivation through passion, energy, ambition and drive as well as coaching and providing an aspiring vision. * Analyst: proven ability to synthesize and analyse data using tools as Transact SQL, Python, Power BI, Microsoft Azure, Data analytics * Problem solver: ability to break down and simplify ambiguous problems into executable milestones & actions * A self-starter able to respond and adapt to a demanding and dynamic environment * High energy, willing to role up my sleeves Specialties: Performance Marketing Marketing strategy B2B and B2C Data science Data Analysis, Python, SQL, PowerBI, Machine Learning, AI Brand Portfolio Management Brand strategy & Positioning Growth & Innovation Management Digital Marketing CRM strategy and campaigns

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Vice President Marketing at ManpowerGroup


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