Bio

Passionate about Signs and Meanings, I guide companies in their brand creation and development through a deep decoding & understanding of their DNA, competitive landscape and cultural contexts. Types of questions I love to takle: How to convey the idea of ''agility'' in a brand name? what does ''Comfort'' mean in 2019? What are the emerging codes of mobility? How to visually express the idea of ''variety''? how to make ''sustainable'' more visible? What does happiness mean in China? I have a 20 years experience in branding, naming, design and innovation, mainly in France, China, UK and I love to be fed and stimulated by different points of views. My specialities include semiotics & cultural analysis and naming. I combine analytical abilities and creative insights and deal with both images and words.