Bio

Given we are amidst the most innovative era in our history, why do brands struggle to engage us in relevant, meaningful, enticing and 'non-annoying' ways? The answer lies in a part at the intersection of marketing and technology where the worlds of brand, media, digital and technology come together to create new worlds and experiences. But for many brands, creating these new worlds requires dramatic transformation, and that is unbelievably hard to do! Whilst consumers seemingly love change, organisations do not. If digital is to be at the heart of any transformation strategy then companies must first start by winning the war on talent. And that starts at the very top. Secondly the relationship that business has with IT has to change. IT can no longer be seen as a cost to the business but as an equal partner and creator of value. Of course none of this matters if you can't deliver. The world of engineering is now advancing very fast, meaning the potential to move extremely fast is here. But it has to be in the right direction. Typically the worlds of strategy and engineering live far apart. You could say never the twain shall meet. Now they must converge because a corporate strategy that doesn't consider delivery is not a strategy at all. As a strategist I help companies that are looking to deliver transformative change.