Bio

Dynamic, creative, and commercially minded digital marketing leader with 20+ years of extensive knowledge and solid success across APAC and a variety of industries including finance, insurance, telecommunications, retail, logistics, IT, sports & property. Having worked as an in-house marketer and as a senior consultant on the agency side, I am experienced in managing cross-functional teams across all levels and scaling business by constructing bottom-up marketing campaign strategies. I come from a strong brand and digital background and my focus is around lead generation, customer engagement, digital marketing, brand and product marketing with extensive knowledge in MarTech, mobile platforms and eCommerce. I believe brands begin and end with user experience and help to develop positive experiences that increase engagement rates, sales leads and translate into profitable growth. Skills: Strategic Marketing, Public Relations, Branding, Customer Communications, Martech, Marketing operations, SEO, SEM, Programmatic, Paid Media, Paid Social, CRM, Content marketing, Influencer marketing, KOL, Lead generation, Performance Marketing, Direct Marketing, Digital Sales, Customer Experience, CX, Growth marketing, Integrated 360 Marketing Campaigns, Customer Insights.