Nina Shariati is a sustainability strategist, UN expert in transparency and circular economy and lecturer. She has over 17 years of work experience within retail, and has held leading global positions in production and manufacturing, strategic buying and assortment development, corporate sustainability, business development, innovation and startup scouting and implementation, new venture development, always with a focus on growth and operation optimization. Nina Shariati has lived and worked in countries such as Bangladesh, China and South Korea - an exciting blend of industry knowledge and experience of living and working in different parts of the world. A common thread during her career has been her ability to identify, anchor and implement new strategic business areas with strong links to sustainability in complex organizations. One of her most recent contributions was the transparency layer on all H&M and H&M Homes own products. Today you can see on H&M's site where a garment has been manufactured, right down to which factory and its address. This and other transparency initiatives that she has led have put the H&M group in a leading position in the industry. Her work on these issues has received considerable attention, including by the New York Times. She has also worked on getting the company to implement strategies linked to recycled materials, which resulted in H&M 2016 being the world's second largest buyer of recycled polyester. Nina Shariati is currently working with business development and acceleration of strategic areas at the intersection of sustainability, technology and the business itself. One of such areas are Smart & Connected Products with purpose of enabling Circular Economy.
Sustainability Strategist / Business manager at H&M Group Business Development and Innovation at H&M Group