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Olly Nicholls

Group Chief Executive Officer

Attraction World Group

Country or State

United Kingdom


Managing Director | CEO | Keynote Speaker | Advisor | Non-Exec | Board Advisor | Mentor Oliver ''Olly'' Nicholls is the CEO of Attraction World Group, a leading ticketing and booking platform for attractions and experiences worldwide. Prior to this, he was the commercial director of City Sightseeing Worldwide, where he oversaw the company's global sales, marketing and business development operations. Nicholls has over 20 years of experience in the travel industry, having worked for TUI in his early twenties and falling in love with the travel industry. Attraction World Group has partnerships with some of the biggest names in the entertainment industry, including Disney, Universal, and Merlin Entertainment. Under Nicholls' leadership, the company has continued to grow and expand its reach to new markets worldwide. In addition to his work at Attraction World Group, Nicholls is also actively involved in industry organisations such as ITT Future and Universities. He is passionate about mentoring and developing the next generation of leaders in the travel and experiences industry and works closely with these organisations to provide guidance and support to young professionals. Nicholls is also committed to supporting grassroots causes in the travel industry, such as promoting sustainable tourism and diversity and inclusion initiatives. He believes that the industry is responsible for creating positive social and environmental impacts and is actively involved in supporting organisations that share these values. Olly Nicholls is a respected visionary leader in the travel and experiences industry, with a wealth of experience and expertise in business development, sales, and marketing. His passion for the industry and commitment to mentoring future leaders make him a valuable asset to the organisations he works with and the industry as a whole.

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Current Position

Group Chief Executive Officer at Attraction World Group