A Toronto-based marketing leader with 12+ years of experience who specializes in developing multi-channel, integrated campaigns and programs that achieve predictable, scalable growth. By combining my skills in demand generation, account-based marketing, content marketing, brand strategy, and CX, I approach marketing with a customer-first mindset that's focused on effectively moving customers through the journey using scalable strategies that drive repeatable revenue.
I have a passion for developing go-to-market strategies using the right mix of storytelling, tech, and data; growing and mentoring teams; and building experiences buyers crave.
Specialties: Demand Generation, Accound-based Marketing, Content Marketing, Integrated Campaigns, Customer Experience, Customer Lifecycle Management, Brand Strategy, Product Marketing, Digital Marketing, Team Leadership, B2B Marketing, SaaS Marketing.
Senior Director, Demand Generation & ABM at The Arbinger Institute
BA with Honours, Specialization in Communication