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Parth Patel

Founder & CEO

RD&X Network

Country or State

India

Bio

I started my entrepreneurial journey at the age of 20 with my first startup jobs4freshers.com which I failed at miserably :) Post that I found my calling as a digital agency entrepreneur and founded WATConsult which in 13 years has won over 9 Agency of the year awards and over 200 plus awards for various campaigns. WATConsult was also the only Indian digital agency to be shortlisted at Cannes Lions 2018. In my tenure WATConsult was a 400 people agency with offices across three cities in India. In Jan 2015 I sold majority stake in WATConsult to Dentsu Aegis Network. Read about that here -> ( https://m.economictimes.com/industry/services/advertising/dentsu-acquires-watconsult-at-a-valuation-rs-180-200-crore/articleshow/46060836.cms ). I stepped down as CEO of WATConsult after completely exiting my stake to Dentsu in January 2020. Ive started my next venture RD&X Network in July 2020 which is a martech and adtech transformation startup. ReBid ( www.rebid.co ) is the flagship platform launched under RD&X network which is the world's 1st Unified Marketing and Advertising AI Automation platform which is ready for the cookieless world and uses proprietary AI based algorithms that leverages Madtech ( martech + adtech ) to simplify digital media buying, planning and marketing. ReBid has unified workflows, data harmonisation and real-time automated reporting. This translates into an immediate saving of 40% on resources for marketers and leads to incremental Returns on Ad spends by over 30%. RD&X Network also runs a podcast called The Transformation Talks. Listen to the podcast on https://rdandx.com/podcast. I enjoy speaking at global conferences and have spoken across conferences in Kenya, Malaysia, Singapore, New York, London, Amsterdam, Srilanka and Turkey. I have also had the honour of being part of Agencyreporter Disruptive 40under40 list 2020, adgully Powerful influencers 2019, Campaign Asia's 40 under 40 list 2017, Drum Digerati Apac List 2018, Impact 40 under 40 2018, Media Ace Digital Agency head of the year 2018, agencycon agency head of the year 2018, Campaign A-List 2018 and Linkedin Power Profile 2016-2017. I was also awarded Media Agency CEO of the year 2015 and Social media entrepreneur of the year 2014.

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Current Position

Founder & CEO at RD&X Network

Degrees

Executive MBA, Creative leadership

Skills