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Pascal LANNOO

Managing Director - Board Member - CMO CXO

Self

Country or State

France

Bio

DIGITAL COMMERCE, MARKETING & CHANGE TOP EXECUTIVE Digital passionate conceiving efficient strategies for Social engagement, cross-device business, customer time management, conversion optimization and customer experience excellence. E-commerce executive pioneer with over 15 years of defining successful disruptive digital strategies and building sales & efficiency driven digital teams. Digital change professional with strong ability to involve people and set up new transversal processes. Experience covers start-ups, small companies, large companies whether b2C and/or B2B activities. Always up for new challenges and ''next step'' finder, I am especially specialized in developing company DNA transformation into digital ere programs and global e-commerce Digital Customer Experience Strategy integrating innovation opportunities. My most outstanding professional success has been so far to develop and execute a Mobile Commerce & Marketing Strategy for the n°1 French e-merchant whose mobile app is the most downloaded merchant app in France. Time to market oriented, I enjoyed to be in charge of an efficiency driven Digital Acquisition budget Always ready to share digital insights, I appreciate to speak as Digital specialist in conferences in several European countries (France, UK, Germany, Denmark …) and I would be really happy to do it worldwide. One of my personal achievements that still makes me proud is the book about e-commerce & e-marketing that i wrote and which ranked top 5 among French marketing books sales. Former consultant, I accomplish myself more having responsibilities and influence on decision making in a company and appreciate the opportunity to manage results oriented teams.

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Current Position

Managing Director - Board Member - CMO CXO at Self

Degrees

Certificate in Business Excellence, Management / Digital Marketing / Marketing & Innovation

Skills