Bio

How does a brand, product or service convince people? This question reverbs across my tenure and has kept my interest since I can remember. I have invested my time and effort in understanding the way we perceive the quality of a brand and its products and services, as well as to help grow existing and develop new ways to deliver the best Customer eXperience. As an architect of the organization’s most valuable touchpoints, I accumulate a wealth of knowledge from across fields like psychology, marketing and economics. With this as a baseline, I had the pleasure to attract exciting subjects across my tenure which allowed me to absorb continuously experiences and skills that I currently proudly draw from while I shape customer journeys worldwide, across the countless touchpoints of world’s most valuable luxury car brand. Furthermore, my work has been, and continues to be, a central pacemaker to the realization of innovative digital revenue drivers. Whether our customer desires to be targeted with the perfect offer, expects the brand to have the exact right information available to make the next engagement a perfect experience, or to be serviced through an organization that can provide excellence through its relentless drive for digitalization and optimum IT landscape – the careful composition of customer-facing touchpoints that are ‘in-tune’ with the relevant strategic components is what keeps my inner flame burning fiercely. Without doubt, in every single industry, company and field of work, the real difference is made at the individual level. This is why every day, I harvest true satisfaction and results through motivation and engagement of my colleagues, be it at home, abroad, internal or involved on the basis of interim consultancy. True change occurs once a group of people is convinced, if not enthused, within the same mental model, to do something epic. In times where even the largest firms rely on paradigm-shifting commercial models and agility to maintain the competitive edge, it is the people’s resilience and fast adoption of change that makes the difference. In case I have ignited your enthusiasm as well, feel free to contact me for an informal chat.