Bio

I am a big city Midwesterner who fell into a career through lack of planning and made the most of it. Currently, I am CEO of Lippe Taylor, the first Earned Marketing agency. We are among the best at inserting brands into culture through earned media, social media, and influencer marketing, and we focus in life sciences, food & beverage, consumer goods, and technology sectors. I spend my time working directly with clients and helping our team come up with simple solutions to complex problems. Along the way I've been a “15 to Watch,” an “Innovator 25,” and a “40 Under 40''. My book - Friction Fatigue, addresses the failings of Big Advertising and the remaking of the media landscape for the 2020s. It provides a roadmap for executives and marketers trying to wean themselves off advertising dependency. It’s a best seller according to Amazon, USA Today, and The Wall Street Journal.