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Paul Gelb

Sr. Director, NA Head of Media Activation & Investment


Country or State

United States


As an accomplished senior growth and marketing executive, I have an established reputation as a thought leader and advertising industry innovator. Both data-driven and creative, I deliver multi-faceted business results in companies of varying sizes from start-ups to Fortune 500. My reputation as an industry-leading marketer and operator has a foundation in my ability to create, scale, and transform high output teams, organizations, and businesses. I bring to the table a deep and diverse experience across the digital media, advertising, and marketing ecosystems, allowing me to leverage data to develop and enhance media buying capabilities across all platforms. I utilize quantitative and analytics strategies to conceive and implement transformation while driving growth and revenue generation. I create and apply operations-based cultures, processes and strategies to services and other non-production marketing roles and teams. I have a talent for predicting future needs and trends with high accuracy, and I am adept at strategizing to achieve and exceed goals. I am a successful team and talent developer with an aptitude for leading global teams through significant growth and change. I excel in ambiguous situations, seeking out and identifying stale processes and building new solutions, often ones that hadn’t been considered or attempted before. I thrive in an environment that actively encourages personal accountability and growth, and which embraces transparency and candor in communications. AREAS OF EXPERTISE Growth Leadership | Strategic Planning | Integrated Marketing | Brand Management | Consultative Solutions | Business Development | Strategic Partnerships | Competitive Analysis | Product Development | Pitches and Negotiations | Talent Development

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Current Position

Sr. Director, NA Head of Media Activation & Investment at Bayer


BS, ILR, Macroeconomics, International Business