Bio

A technical sales person with a deep domain knowledge of the programmatic ecosystem including CTV, digital & mobile. A proven track record of selling media solutions & technology to advertising agencies, publishers & brands direct. Strong ability to translate complex data & technical concepts to a non-technical audience. 17 years+ of sales, marketing and communications experience driving revenues for companies such as Publica, PubMatic, Reuters, Millennial Media, Verizon, StrikeAd & Unruly with the last 12+ spent in commercial programmatic roles. I have been asked to speak at MadFest, Beet TV, Mediatel Future of TV, RampUp, Ad Week, Cannes, Dmexco, New Video Frontiers, Exchange Wire ATS & IAB Summits about programmatic CTV, digital & mobile advertising. Milestones: ➡️ First international hire for Publica (CTV Ad Server) in 2020. Established & ran the European business (inc leading all global comms & marketing) until IAS acquisition in 2021 for $220m. ➡️ Launched first global mobile DSP commercially, StrikeAd. I was responsible for building the international sales & operations team, and all managed agency & SaaS based revenues. VC funded then acquired by Sizmek. ➡️ Proactively launched & moderated the first European Clubhouse AdTech gathering during covid lockdown. 300+ dialled in to hear 15 senior executives inc Xaxis CEO & leads from agencies, SSPs & DSPs discuss trends such as identity, M&A and CTV. ➡️ Won the prestigious Exchange Wire AdTech Personality Of The Year 2018 award (Voted for by the industry). ➡️ launched the Unruly Programmatic Trust Talks summit. I was responsible for securing speakers from agencies, brands & AdTech vendors. I curated the content & moderated these summits in London & NYC. The IAB regularly spoke at these & they were covered by AdWeek also due to their popularity with agencies & brands. ➡️ First head of mobile programmatic sales, Millennial Media (publicly listed mobile company). Acquired by AOL. ➡️ Asked to write a monthly programmatic column in The Drum & NewDigitalAge. 📈 Judged the 2022 Video Week Awards 📈 Judged the 2022 NDA Heroes Awards 📈 Won the AdExchanger caption contest 2022 📈 Judged the 2019 U.K. Drum Awards 📈 Exchange Wire AdTech Personality Of The Year, 2018 📈 Named in The Drum Digerati 2018: Top 100 Most Influential Individuals In UK Digital Advertising 📈 Named in The Drum Digerati 2017: Top 100 Most Influential Individuals In UK Digital Advertising 📈 Nominated for The Exchange Wire 'AdTech Personality Of The Year' award 2017 📈 Nominated for The Drum Digital Trading Leader of 2017