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Racha El Aawar

Regional Marketing Director MENA

Fresh Del Monte

Country or State



Young, versatile Marketing Director with more than a decade of cross-functional experience working with both multinational and local FMCG companies in the Middle East and North Africa region. Results-oriented professional with a track record of supporting business expansion through the development of 360 integrated marketing strategies and solutions. Proven ability to manage diverse stakeholders and drive operational execution across multi-cultural teams through a collaborative and team oriented approach. Marketing expert with a unique blend of curiosity, creativity, passion, and business acumen to help businesses across various sectors deliver sustainable business growth. Currently responsible for leading end-to-end marketing, scaling the brand portfolio, while spearheading the digital transformation (eCommerce), and driving an effective high-performance marketing team across the MENA region for Del Monte, one of the world’s leading producers and distributors of fresh fruits, vegetables, and prepared food. Bilingual professional (Arabic & English) passionate about supporting the expansion of ambitious, high-growth B2B and B2C businesses by directing innovative, data-driven, marketing strategies and relentlessly directing plans’ execution.

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Current Position

Regional Marketing Director MENA at Fresh Del Monte


Bachelor of Science (BS), Marketing and Management