Bio

As a highly creative and passionate leader, I am able to crack marketing campaigns and business problems in any part of the world to drive transformation and growth for large global clients and agencies. I am the ‘go-to’ person for creating new business opportunities, and building global synergies, and specialist teams. Ignited by challenges, I pioneered a new agency model using a cross-functional team delivering Integrated Marketing Communications (IMC), including digital strategies. Based on distilling key indicators from full market research and analysis, consumer insights, and keen cultural knowledge from working in 223 countries, I build, train, and mentor top performing multi-cultural / multi-disciplinary teams that work as one entity in creating stunning, award-winning communication campaigns. I make great things happen in client marketing organizations, by turning around stagnant revenues and market share. Through analyzing operations and team performance, I build strong internal capabilities by forging a shared vision, streamlining processes, and driving holistic, targeted, and integrated communication strategies. On the agency side, I partner with the CEO / senior leadership in establishing budgets, strategies, and business plans that generate multi-million dollar revenues and boost brand equity. I transform organizational operations, build out new skills, identify new profit opportunities, and open new offices in multiple countries. PHILOSOPHY: I am passionate about developing, mentoring, and empowering people. ✉ (email) ranjana.choudhry@gmail.com ◆ (webprofile) https://careerwebfolio.com/ranjanachoudhry/