Bio

I am deeply passionate about creating a human-centered world. I believe this can be accomplished by truly understanding people's needs, desires and expectations and designing products and experiences based on them. Life is short. We should all have the opportunity to work and play with awesomely simple products that delight us every time we use them. My expertise: * A seasoned leader. 20 years providing user experience strategy and directing people (user) experience research against requirements and deadlines across many industries, such as financial services, media, travel, healthcare, staffing, technology and transportation. * A skilled, empathetic researcher. 20 years working ''in the field'' doing ethnography, usability research, user testing, eye tracking, surveys, segmentation, advertising effectiveness, and user-centered design methods. * A fierce consumer advocate. Able to translate consumer needs and business goals into design recommendations and requirements that can be used to build better products, processes and experiences. * A dynamic communicator. Presents research insights, consumer stories, and recommendations with energy and authority that audiences value, remember, and can use. * An engaging facilitator. 20 years facilitating discussion groups and workshops designed to uncover consumer needs, generate ideas, and provide instruction on topics such as how to use design thinking methods to develop new and better products and services. * My areas of focus: User experience research, human-centered design, product development, and system optimization.