Bio

Digital Marketing executive spanning 24+ years of progressive experience building top-performing, revenue-driven, digital demand programs for high-growth SaaS companies including Salesforce, Sony, Adobe, Ancestry.com, Pluralsight, Domo, and Oracle. An expert in building scalable digital revenue engines with a brand-to-bottom-line approach driven by advertising sophistication, integrated campaign strategies, advanced data science, interlocked reputation and demand, and reinforced sales and marketing alignment. Recognized for driving outcomes with an awarded track record of transforming digital media from cost center to profit center - achieving pipeline, billings, and ROI targets against complex business objectives. Tenured expertise in building digital centers of excellence fueling innovation and incubating new methodologies to advance organizational capabilities at scale, improve efficiencies, facilitate high performance, and partner to the business to grow brand, revenue, and value to customers. Rick is a proud Māori from the Ngāti Toa tribe of New Zealand, a husband and father of 4 daughters, a tech investor, a board member, and a non-profit founder and philanthropic cultural leader building pathway programs for indigenous and underrepresented minorities to enter and develop careers in technology. Expertise : ★ Customer-obsessed B2B advertising frameworks spanning media strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence ★ Media centers of excellence orchestrating in-house, agencies, partners, and publishers across mediums (digital, TV, out-of-home, print) to efficiently reach key audiences at scale ★ LTV:CAC investment modeling, multi-lens attribution design, buyer journey mapping, and demand KPI analysis ★ Large-scale digital demand, email nurture, ABM, partner and customer lifecycle marketing ★ Sophisticated predictive media modeling, real-time insights, and holistic buyer journey mapping ★ Developing diverse, data-driven, results-oriented, collaborative teams of innovators and practitioners