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Rieks Smook

Chief Executive Officer

Grassa! | Meer Waarde Uit Groen

Country or State

Netherlands

Bio

Experienced and energetic international business developer, project manager, sales manager and builder of relationships. I have a “CAN DO” mentality that is demonstrated by continuous successful project / deal closings and successful business building track records in both Europe and Asia. Having lived in multiple continents, I am cultural aware and able to work with multiple cultures. I am a people’s person, known to build bridges between parties and between people in general. I have substantial management skills having managed people of different nationalities on several locations. After 8 years of Food and Agri education and 20 years financing Food and Agri companies all over the world, I am now using my experience and energy to contribute to the sustainable Food and Agri transition. I am very excited to work for and lead Grassa! | Unlocking the full potential of Grass. Grassa immediately grabbed me as it has a huge potential: 1) Grassa unlocks the full potential of grass, and through its process more animals/people can be fed with the same amount of grass. Very much needed to feed 10 bn people in 2050. 2) Grassa has the potential to make the dairy and feed sector more efficient and sustainable. Wow... the impact to move a complete sector. 3) in order to make the most impact, Grassa will need to form partnerships and alliances. I just love to do that! Looking forward to work with you!

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Current Position

Chief Executive Officer at Grassa! | Meer Waarde Uit Groen

Degrees

Master of science, Agricultural Economics

Skills