Bio

I am an entrepreneur, a marketer, and an author.After a corporate job experience in the international trade fairs business, I continued my career as a consultant, voraciously studying and accumulating experiences in project management, marketing, copywriting and front-end web development.In 2011 I founded In Risalto, the digital agency in which the Tag Manager Italia project was born, actually from a casual chat with Matteo Zambon at the office's coffeemaker.As a co-founder of Tag Manager Italia, I manage the marketing strategy and operations for this exciting project. My job is to facilitate the exposure of the extraordinary potential of Google Tag Manager and GA4, tools that too often are perceived as an exclusive prerogative of technicians and geeks.In this context, I co-authored with Matteo Zambon both several contents for technical books published by Hoepli and Dario Flaccovio and the first book in Italian on this topic "Google Tag Manager per chi Inizia" (amz.run/3aYZ), of which I attended content, layout and editorial design; the book is now in its second English edition, "Google Tag Manager For Beginners" (amzn.to/2Ie5d65).In July 2022 I co-authored with Matteo Zambon "GA4 per chi inizia", a 616-pages manual in Italian language on Google Analytics 4, which is probably the most complete book available about GA4 (https://amzn.to/3nYNTon).Starting in 2020, I am a lecturer in the Master in Digital Business Development at University of Bergamo (Italy).In 2022 I won the Digital Punchcard Prize at Superweek (Hungary).