Experience with Digital Business and E-Commerce for over 22 years, acting at digital leadership positions in companies such as FNAC, SUBMARINO,MAGALU, PERNAMBUCANAS and RENNER with proven delivery and consistent growth in financial results, sales volume and market share. I have already acted as Director of Digital Transformation, boosting the culture of innovation in companies, acting in D2C, e-commerce & marketplace, Omnichannel, CRM, b2b Platform, Operation and technology (Front End, BackOffice, Security, Support and transformation of legacy systems. I led the first Social Commerce in Brazil in Magazine Luiza and I was also responsible for deploying the first Seller in Magazine Luiza's Marketplace. I currently lead the Renner Group's Digital Business team, which corresponds to the sites I had the privilege of launching such as Camicado's, Youcom and Ashua in addition to the Renner website in Uruguay. I'm responsible for the entire digital strategy of the company launching and evolving all new digital channels and brand application strategy. I am also a specialist with proven experience in: tracking purchasing record, marketing, VM, online acquisition (SEO-Search Optimization Engine, SEM – Search Engine Marketing, affiliation, Display, e-mails), Experience in the Client's Journey (UX, CX), Social media, Live Commerce, B2b2c and team management and financial P&L and Bottom Line. Recognized by Magalu Inspiring Leadership Award in 2007 and also as e-commerce professional of the year in 2018 by the ECB. All sites I have led were recognized for Shopping Experience awards and also by brand positioning in digital, UX and digital content. High Potential for Renner S/A every year well evaluated with deliveries of results higher than budgeted and also good team engagement results. Founder of the Ashua Brand, Plus Size e-commerce and later Implementation of Physical Store / Omnichannel. Strong leadership with multidisciplinary teams.