Bio

An experienced Marketing and E-commerce executive specializing in direct-to-consumer strategies with demonstrated ability to improve return on marketing spend and driving growth. Highly strategic and creative leader that has optimized multi-million dollar marketing budgets, led multi-channel and multi-brand teams and strategic projects including; customer acquisition, CRM, LTV modeling, international expansions, launch of loyalty and private credit programs, digital experience optimization, branding, new product launches, and brand spin-offs. Highly analytical and financially focused marketing leader that is skilled in developing employees, aligning talent, and optimizing team performance. Experience in B2C and B2B markets.