Bio

Extensive techno-functional, leadership experience in the Performance Marketing and Analytics space. Successfully led strategic engagements for marketing, optimization, mix modeling, channel effectiveness, digital analytics and growth marketing. Effectively managed analytics teams, projects throughout the life cycle from initiation to scoping to implementation thereby driving tangible business outcomes. Focus areas: Marketing attribution, Optimizing investments on digital channels, Retargeting strategies on Display, Facebook, Large scale A/B experimentation & Multi-variate test designs, Promotion response modeling and ROI evaluation/marketing effectiveness measurements for Search Engine Marketing (SEM) campaigns, ATL/brand campaigns, Machine learning models, Optimization heuristics