Bio

Global marketing and sales executive with more than 25 years of experience delivering growth, improving trust and reputation, and building loyal, high-performance teams in a distributed work environment. Experienced in listening and building dialogue with C-suite clients, agencies, and industry partners to define the future in a rapidly changing industry. Self-starter who thrives in ambiguity, excels at scaling programs and collaborating with multiple stakeholders to develop bold visions, set strategy and deliver results. Passionate about creating a more sustainable future and the power of diversity and inclusion to drive better business outcomes. Samantha is currently the VP of the Client Council and Industry Trade Relations Team at Meta. The Council and Industry’s team mission is to foster a “customer first, customer best” culture throughout Meta and to make progress on the most important challenges and opportunities facing the advertising industry to boost our trust and reputation. As a company that is defining the future, it is imperative to inspire our partners to build for the future by focusing on what’s now and next. The Councils are made up of top marketing and agency executives from Meta’s key clients and agency partners such as P&G, Unilever, L’Oreal, Pepsi, Coke, Walmart, etc., and the six major agency holding companies. During her 10+ years at Meta, Samantha scaled the council franchise from one to 15 altering the way Meta drives alignment on priorities. The feedback gleaned during these meetings has helped influence some of Meta’s most important go-to-market strategies. Samantha and her team also lead relationships with the industry trade associations to partner on industry solutions to some of the most complex challenges facing the future of the digital ecosystem from brand safety to cross media measurement to data privacy to DE&I.