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Santina Farinella

App Partnerships Lead EMEA


Country or State



From senior marketing and commercial roles at Ryanair and Hostelworld, to Startup CoFounder and then CX Principal Solution Engineer at Oracle, I have worked with incredible teams in across multiple sectors, designing digital value propositions to drive business growth. I have held a number of cross functional roles, developing an in depth understanding of ecommerce, marketing, analytics and sales functions for online products and services. I developed as a multi-million platform for partnerships, understanding user paths booking ancillary flight services before, during and after the flight booking throughout EMEA. From there, I built on Hostelworld’s success as the global go-to for online budget accommodation, growing revenue per customer through the introduction of ancillary travel services, including Skype credit and Lonely Planet digital guides. My deep understanding of revenue critical user journeys was the cornerstone of Unravel Analytics serving brands including Dropbox, Hertz, Brown Thomas and The Irish Times. I then Co-Founded Unravel as a machine learning startup building and selling 2 enterprise SaaS QA products, engaging with software development teams in the US at Uber, Twilio, Hewlett Packard, IBM and Google 360. I am currently collaborating with CX Sales and Product teams at Oracle to pitch multi product solutions to organisations, in order to increase their customer engagement and conversion.

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Current Position

App Partnerships Lead EMEA at Shopify


Higher Dipoma Marketing Practice, Marketing