Bio

A business news television anchor, broadcast journalist, economist and financial analyst, with extensive media training expertise across many industries. A seasoned communication professional who has worked with many FTSE 100 companies and numerous blue chip organisations in Europe and the Middle East. Sarah Cocker is a dynamic communicator, offering strategic guidance on Brand, Corporate and Executive communications with a particular focus on reputation management and communications programmes linked to business goals. With over 25 years experience in media, finance and communication training. She has worked as a senior anchor for a number of major TV networks including CNBC, CBC, and BSKYB. She presented Dubai Eye’s award winning Business Breakfast. Jack Welch, formerly CEO of GE described her as a '​'trusted source.'​'​ Her experience within Media, Education (IMD School of Business) and Investment Banking makes her an expert across a broad range of industries. Sarah is currently working with multi-national brands and clients including oil and gas, hospitality, aerospace, luxury, FMCG industries. Sarah is commissioned on a regular basis to host high profile events from finance to Art. The international nature of her career has given her an understanding of the cultural and working practices in the UK, Europe, Middle East, Latin America and North America. Recent assignments have included: - Communication audit for government regulator within the GCC. - CEO and Leadership Team Communications (internal and external) - Issues Management, from advising on communications strategy through to managing written materials such as Q&A, written responses for launch of financial institution. - Lead Media Training, Presentation and Messaging Training for CEO's, Ministers and major brands from oil and gas, automotive and luxury consumer brands. - Leading development of PR aspects of a communications campaign, working with marketing partners to deliver an integrated campaign across different channels. - Senior Lecturer for ISOC international courses: Dealing with the media in a crisis; Reputation management; Media and presentation; Advanced communications and PR management; Advanced Communication strategy; Advanced PR strategy; Internal Communications.