Bio

I am a consumer-centric international business leader, with an exemplary track record driving the turnaround and dynamic growth of brands across global and domestic markets in FTSE 10 company. My 20+ years of marketing background combined with my entrepreneurial spirit and high energy leadership style has given me a strong experience in reshaping business models and global strategies, always underpinned by a commercial results-oriented perspective. Driven by leading transformation agendas, embracing challenge, and change management, I’m inspired by a strong sense of shared purpose and vision. I have successfully managed portfolios and transformed global brands across multimillion$ business, based on strong planning & insights review, redefining consumer centric brand strategy, product pipeline, and multi-channel marketing mix, across traditional and digital media, delivering ultimate growth across business indicators (revenue, market share, profitability and brand equity) I am passionate about working with teams I can inspire and be also inspired by. I strongly believe in diversity as a powerful tool to empower higher level creative thinking and high-performance results. And I value being proud of the legacy I build not only across business results but also developing people into their best, as well grateful from what I also learned from them along the way. Personal values: integrity, transparency, empowerment, forward-looking, drive, loyalty, continuous learning. My leading capabilities: • Purposeful brand building • Change management • Business transformation • Strategy and Insights • Business acumen • Inspirational leadership & people development • Stakeholder engagement • Entrepreneurial mindset • Inspiring shared vision and purpose • Transformation agent • Pipeline strategy and development