Top Rated Speakers
Speaker DirectoryHomeMarketing


Satya Upadhyaya

Vice President - Campaign Optimisation,Marketing Capability & Change


Country or State



A practitioner on how data and technology are driving brands to engage and influence customers on moments that matter to better understand, reach, and engage – insights-driven, analytically empowered, and technology-led. Satya is an experienced people leader leading marketing capability and change with strategic revenue-driven growth with industry experience which spans across Banking, Casino & Gaming, Membership to IT, and Consulting. He has acquired intimate know-how in growing business through innovative use of CRM, eCommerce, Data & Digital Capability. A MarTech leader, Satya has designed the way forward for organisations : - with marketing platform optimisation from architecture, tool selection, marketing operating model design, articulating technical changes aligned with business roadmap and target operating model. - deployment of 1-to-1 marketing campaigns with full life cycle responsibility, data, and workflow processes to drive customer engagement using analytics, automation, personalisation initiatives from strategy to execution across online / offline channels. - set up a center of excellence for development, delivery, and support of the CX, Loyalty, CRM & Digital applications through stakeholder education, adoption and best practices allowing improvement in technology platforms, people, and process Speaking Engagements 2022 DigiBranCon 2.0 Malaysia – Use of Data & Analytics to provide Delightful Customer Experiences 2022 FST Media Melbourne – Martech Optimisation to achieve Customer Journey 2022 Martech Symposium Hunter Valley - Common Martech Pitfalls to Be Cognisant as Marketing Technologists 2021 CX Connect UK – Future of MarTech, Keynote Speaker 2021 Maximising Marketing Agility - Connect CMO Leadership Summit 2021 Journey Orchestration, Design & Execution-People, Process & Platforms at MartechFest, MarTech Alliance UK 2021 Customers Demand Digital Experiences, BTOES - Business Transformation & Operational Excellence Summit US 2020 Keynote Speaker Marketing Tech Symposium, Ashton Media - Hunter Valley AU Functional Expertise : Marketing Technology, Marketing Automation, Personalisation and Digital Marketing Marketing Operations and Zero Touch Campaign Execution Data & Analytics, Segmentation & Reporting Campaign Planning, Journey Design, Orchestration & Execution,Customer Experience & Customer Centricity Stakeholder Management, Team Management, Capex / Opex Budget Call Centre, Call Routing, IVR Management & Reporting Process, Project,Delivery & Transformation Management

Similar Speakers

Current Position

Vice President - Campaign Optimisation,Marketing Capability & Change at Citi


Masters in Marketing, CRM