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Scott Baker

Managing Director, Data Collaboration Solutions

LiveRamp

Country or State

United States

Bio

Thoughtful problem solver with a penchant for getting in the weeds, understanding systems inside and out, and applying a quantitative and product-focused mindset to strategic partnerships. 12 years working across all sides of the clean room, data, and ad tech ecosystems, 10 years in business development. Consistent history of forging meaningful, trusted relationships with senior stakeholders, surpassing quotas, and digging in to uncover new revenue opportunities. Strong technical acumen rooted in a background in engineering and prior roles in adops, yield management, and audience data. Areas of expertise: - Data Collaboration & Clean Rooms - Programmatic/RTB - CTV & Video Monetization - Identity - Audience Data - Yield Analysis & Optimization - PMP Creation & Troubleshooting - Header Bidding, Containers, Parallel Mediation

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Current Position

Managing Director, Data Collaboration Solutions at LiveRamp

Degrees

Bachelor of Arts (B.A.), Engineering

Skills