Bio

A prolific leader and technology evangelist who is passionate about guiding companies toward extraordinary revenue performance. With over 20 years of designing and executing revenue generation models for organizations worldwide, Scott and his teams have guided countless Fortune 500 companies toward well-documented success. Scott’s secret sauce is a rabid focus on driving business value extraction by focusing on COI (cost of inaction) vs traditional ROI modeling which is well over-played. Scott’s teams work with major enterprises serving the needs of B2B organizations globally. Scott has held leadership positions for global organizations including Exponea/Bloomreach, Integrate, PathFactory, Oracle/Eloqua, WebTrends, IBM, and Sterling Commerce. Scott lives in Atlanta, Georgia with his wife of 20 years and his two kids. Scott is an avid runner and aviation enthusiast/political activist for general aviation causes. KEY WORDS Sales Cultures, Sales Channels, Go-to-Market Strategies, enablement, Demand Generation, Revenue Performance Management, Digital/Interactive Marketing, Marketing Performance Measurement, Web Analytics, PPC, Paid Search, SEO/SEM, marketing automation, media, and CDP. PROFESSIONAL LICENSE and CERTIFICATIONS • Sandler Selling – 2008, 2009, 2014 • Spin Selling – 2001, 2003, 2014 • Coach- Value Selling Sales Training Course (1997) * Challenger Sale Certified - 2011, 2013, 2015 Pilot Certificate: private, instrument, commercial, single/multi-engine piston and jet. Awards: *Kuwait Liberation Medal *Air Force Good Conduct Medal *Air Force Achievement Medal *Air Force Commendation Medal *USAF Outstanding Unit Commemoration *USAF Longevity Service Award *Honorable Service Commemoration *Cold War Victory Commemoration *National Guard and Reserve Commemoration