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Sean Rusinko

Sr. Director, Product Marketing - Digital Experience (DX) Products


Country or State

United States


Senior GTM Strategist & Digital Transformation Leader- My background blends 15yrs of experience building and leading global digital strategy and business consulting teams advising midsize to enterprise leaders on growth and efficiency strategy benefits realized through right-fit digital transformation. My focus more recently has been with technology companies aimed at delivering on hyper-growth through crafting visionary product marketing strategy and organizational design meant for category leader stance. Trained as an agile business and digital consultant (SEO & SEM Consultant at leading global search marketing agency in 2007) with progression to a pro services program architect, org leader and enterprise tech company evangelist, I have worked with 100+ Fortune 500 brands across the Consumer Goods, Retail, Hospitality, Industrial/B2B Manufacturing, Healthcare, FinServ & Insurance, and Automotive industry sectors identifying, scoping, proving, implementing, and measuring complex digital transformation and digital-influenced revenue growth strategic initiatives. Recently, I've taken 10 years of digital and management consulting experience to Enterprise Technology companies embarking on hyper-growth plans or strategic turnarounds. The knowledge I've gained as a practitioner working alongside hundreds of clients on various strategic initiatives that leverage enterprise technology to help build more meaningful and value-added customer relationships has proven to be invaluable in my opinion. It's anticipating the devil in the details, it's grasping the bigger picture and realizing the opportunity on the other side of seemingly monumental organizational and technology barriers, and it's appreciating both the complexities and the commonalities in every business scenario that are helping me design and deliver customer-focused, high-impact and sustainable growth strategies to executives within tech companies. But most importantly, it's the opportunity I've been given more than once in working under some of the most astute and thoughtful leaders in the tech industry, who've shaped me as a both a colleague and individual in life. CONCENTRATIONS: Customer-centric Growth Strategy • Presales Strategy Modernization & Optimization • Direct & Channel Revenue Growth Strategy • Demand Generation & Field Marketing Strategy & Execution • Digital Experience Strategy & Execution • Customer Success Program Strategy • Go-to-Market Planning • Digital Marketing & Transformation • Organizational Change • Team Building & Leadership

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Current Position

Sr. Director, Product Marketing - Digital Experience (DX) Products at Progress


Bachelor of Science - BS, Marketing

Past Talks

DX Summit 2022