Bio

Co-leading the develop of a new 'low-no' wine style brand - moderato - 100% made with quality organic wine for wine lovers who want to keep enjoying their drink of choice but reduce its impact all around ! 20 years in premium consumer brand strategy development on local and global scales with expertise in: - DtoC (Direct to Consumer) business strategy and operating model building - Brand strategy repositioning - New offering concept design - Ecommerce and retail concept design briefing and roadmap - Digital optimisation of brand corporate sites (conversion, bounce rate…) - Building detailed P&L projections on new business models - Market and consumer study analysis to build new business opportunities and validate potentials - Key profile recruitment, team structuring and capability building