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Seth Matlins

Managing Director, Forbes CMO Network


Country or State

United States


I'm a versatile operator/marketer, with a career spent in and advising the C-suite of the most iconic brands globally, designing efficient, effective, and often culturally-driven solutions to their most intractable problems. Side note: I've never held a position that existed before I had it. If I've any one strength it's what Steve Jobs described as the ''ability to make unexpected connections between fields,'' one of the benefits of doing what I do for as many brands as I have. I'm currently the Managing Director of the Forbes CMO Network; overseeing and building the editorial, content, programming strategy and development for one of the most influential communities of marketers globally, including the Forbes CMO Summit; the World’s Most Influential CMOs list, the Entrepreneurial CMOs list, and a growing portfolio of editorial initiatives. My work is to help evolve the art and science of marketing at a time when marketing and brands are in real crisis. Previously, I spent 5 years at Endeavor's cultural marketing agency 160/90, where I built and oversaw the Strat Planning, Cultural Insights, Purpose-Driven and Entertainment Marketing practices. I also sat on Endeavor's DEI board of advisors. I was Live Nation's first Global CMO, overseeing a marketing organization of 500, led the company to YoY EBITDA growth in both a recession and one of the most scrutinized mergers in recent history. In 14 months I re-architected data-driven, fan-centric media and creative strategies, reinventing plans/ops across the whole of the marketing organization. While a career is about far more than its successes, some other moments: - Built 5 different marketing businesses inside Hollywood’s two biggest companies, CAA and Endeavor - Bear the scars of lessons learned as a failed entrepreneur who tried to make the world a better place for women and girls (still trying.) - Created CVS's BeautyMark platform, changing the face of beauty globally - Authored both The Truth In Advertising Act, Federal Legislation, twice introduced in Congress with bi-partisan sponsorship, and The Scratch & Sniff Book of Weed (7th printing) - Convinced eBay to post their first video ad, making video integral to their platform - Put Coke into American Idol, a partnership AdAge said “transformed TV advertising” (and Coke) - Reframed Google's search query for suicide - Recommended against Sprite signing LeBron out of HS. Not everything's a winner. - Represented 3 of the first 4 US Gold medalists in beach volleyball. (Random, yes.) Of course there's more, so find me if you'd like to talk.

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Current Position

Managing Director, Forbes CMO Network at Forbes