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Sira Puig

Strategic Director

Turismo de Sitges

Country or State



I enjoy leading teams and making different people collaborate on a common goal. My constant motivation is to learn and surpass myself by facing challenges, establishing priorities and acting accordingly; and it is that my maxim to transform something strong into something superb. This way of facing my day to day is the result of over 15 years working in Marketing and Communication Management positions and in international companies as Project Manager, always specialized in tourism, sport and leisure. I stand out for being a good communicator and I have the ability to establish transversal dialogues at all levels. Also for the ability to organize, plan and delegate functions; focused on the optimization of resources. I adapt easily to every circumstance and challenge. I always like to contribute and learn from the people around me. Any professional and personal development is a motivation for me. I am a restless and a curious person and I try to keep training and studying. Right now, I am focusing on Digital Transformation, Digital Strategy, Digital Product, Analytics and 360º Marketing. Experience wise, I have developed my career in both private and public environments. This has given me a wide vision of the entrepreneurship ecosystem.

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Current Position

Strategic Director at Turismo de Sitges


Master in Digital Business, Digital transformation and innovation