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Smita Kumar

Digital Capabalities and Marketing Execution Leader - Safety and Industrial Business - 3M Asia


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Storyteller at heart, martech enthusiast by choice – always looking for new problems to solve and challenges to overcome. Bringing together tools, technology and creative direction to drive immersive customer experiences that captivate, nurture and elicit desired business outcomes. Results-driven leader of international teams with a high degree of business creativity, focused on transformational leadership, having an expertise of US, Asian and Indian markets. Experienced multi-channel strategist. Over 15 years in B2B and B2C marketing, 10 years in digital agencies and enterprises, resulting in a strong track record in supporting big international companies in their digital transformation. - complex responsibility for: exponential growth, business development, P&L, communication strategy, ROI optimization, conversion-driven campaigns - delivering transformational mindset, process innovations, can-do attitude - operating within APAC and global structures, incl. deep dive into local markets, running successful campaigns in multiple countries across the APAC region - building expert teams from scratch, recruiting and managing highly effective teams - experienced in developing digital & media strategies in B2B and B2C industries including homecare, fashion and lifestyle, technology driven products in healthcare and heavy industry, retail, e-commerce; - leading RFI/RFP pitch projects, maintaining relationships with strategic, creative, media, social media & content agencies

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Digital Capabalities and Marketing Execution Leader - Safety and Industrial Business - 3M Asia at 3M


Bachelor of Arts (Hons), English Language and Literature