Bio

Consumer packaged goods (CPG) brand development commercial P&L leader that transforms businesses leading by example with a digital mindset, deliver incremental profit and share, and create cross functional collaborative environments for continuous optimization. Drives growth from ideation through seed to investments for brands looking to adapt and leverage eCommerce and retail digital penetration. Skilled in connecting entire ecosystems of research and development (R&D), market and consumer trends, consumer and shopper insights to growth projections for retail launch. Adept at SKU, customer, brand level P&L and influencing C-level leadership on digital and retail growth strategies for investments in supply chain, trade spend, media mix, direct to consumer, packaging and retail omnichannel distribution. Inspirational people leader who leads by example with cross functional collaboration across sales, marketing, R&D, supply chain, finance, IT, HR, procurement, legal and communications. Always willing to coach, learn, adapt while managing teams that focus on delivering revenue and profit and balance digital growth with offline models focused on incremental opportunities. Highly skilled in both offline in-store and online eCommerce CPG commercial models across a wide variety of categories including food & beverage, skincare, beauty, fragrances, cosmetics, OTC, oral care, hair care, baby care. Currently advisor to startups in natural supplements, micro mobility fashion , tobacco, eCommerce software platforms across DTC, B2B and marketplaces.