Bio

I'm a seasoned product & marketing leader with experience in running high performing teams and driving business growth through product marketing and GTM initiatives in software and hardware. 18+ years of experience in B2B, distributed file and object software systems, private cloud and video security architectures with a focus on bringing emerging software and hardware technologies at the edge or in the enterprise. Critical leader in two early stage start-ups that resulted in successful acquisitions by Symantec/Veritas and Western Digital. Some accomplishments: - Contributed to building out 2 successful startups in the cloud & backup industry. Built both businesses up in different capacities from an early-stage to a successful acquisition by a Fortune 500 and stayed on to grow the business to +$100M run rate. - As a mini-GM, I increased margin dollars by 4%+ in the $2B+ video security market through pricing, marketing and optimized product strategies, while securing a 45%+ market share. - Reached and generated 1000+ new customer leads through marketing campaigns & solutions-based story telling through partner webinars, thought leadership blogs, bylines and key presentations at major industry conferences. - Launched 3 major product lines in cloud storage and video security, increasing market share by 5%+ in key strategic accounts by prioritizing unique and sticky product features. - Define and drive the longterm planning for a $2B+ portfolio with a goal to increase margin and revenue, while supporting new emerging AI workloads in cameras and compute servers at the edge. - As the diversity and inclusion leader of the LGBTQ+ business resource group at Western Digital we raised money for the Trevor Project, by launching the first rainbow branded USB drive. We created awareness through digital campaigns. Leading the LGBTQ+ group is a personal passion of mine to bring more equality and diversity in the workspace. Skills Product marketing, solutions marketing, technical marketing, product management, long term strategic planning, analyst and press relationship building, product positioning and messaging, P&L management, early-stage market development, agile product planning, go-to market planning, technical customer engagement, sales enablement, campaign creation, OKR goal setting.