Bio

I'm an experienced HR communications professional who's passionate about employment brand development and recruitment marketing. It's important in today's competitive talent marketplace to deploy brand strategies and campaigns that create connections from the top-of-the-marketing funnel to on-boarding engaged, enthusiastic, talented people. I believe attracting and retaining the best workforce is a true market differentiator and I'm proud of the work I've done to lead the employment brand practice at companies of all sizes.

Specific skills include:
Content marketing
Full-funnel lead generation
Marketing strategy development and execution
New product and service launch
Naming
Playbook development and activation
Team building and management
Social media advertising
Social media community building
Presentation development
Gamification: custom and product development
Marketing campaign development and management
Message library creation and development
Public relations management
Employer brand development and launch
Recruitment marketing: multi-channel
Diversity recruiting
Employee retention
Candidate experience marketing and communications
Event marketing and coordination
Business development
Sales enablement