Bio

In addition to being COO of Research America, Inc., Steve leads Natural Marketing Institute, a prominent international strategic marketing consulting and market research firm specializing in health & wellness, sustainability and whole living. Professional background includes 30 years of corporate marketing, business development, market research and management experience with PepsiCo, Mars, Inc., and Marriott Corporation. My personal and professional mission is to drive global marketing strategies and consumer behavior change for personal wellness and the health of the planet. In the end, my vision is to help make the world become a better place to live – now and for future generations. Have accumulated unparalleled experience and knowledge across a broad range of multi-faceted business disciplines, including business unit general management, brand marketing, multi-channel business development, corporate market research management, new business start-ups (Mars organic food/beverage company), new product concept development, competitive/product category analysis, and strategic plan development. Also a an author of over 200 research reports, articles, and a contributor to numerous domestic and international consumer media, including Forbes, Fox TV, NBC News, Time Magazine, NPR, The New York Times, and many others. As a recognized industry expert, the expertise is also utilized on a regular basis by dozens of trade publications and over 30 business journals, among others. A regular speaker at many domestic and international industry events such as FMI, IFT, LOHAS Conferences, Consumer Directed Healthcare, Natural Products Expos, FDA Seminars, Boomer Business Summit, SupplySide Conferences, Good & Green, U.S. Department of Energy (DOE) Conferences, EnviroDesign, American Society on Aging (ASA), U.S. Green Building Council, Government Committees, Nutracon, IIR Shopper Insights, Expo Comida Latina, WorldNutra, and many others. Example of activities we perform include Situation Analysis/Exploratory, Category/Competitive Analysis, Qualitative Research, Concept Development, Acquisition Identification, Quantitative Research, Business Viability, and Strategic Market Planning, among other custom projects.