Bio

Outcomes-focused Revenue-Generator and Problem Solver. Healthcare marketing innovator with strong strategic, creative and technical skills. Digital marketing, customer experience and digitization expert. Global experience. Strong results utilizing digital technology to grow businesses and increase profits by efficiently acquiring and engaging B2B and B2C customers and patients resulting in increased sales, loyalty and CLV. Authority in digital marketing strategy, tactics and optimization; online and mobile patient and customer experience, and using insights to create customer/patient personas to optimize digital marketing programs that maximize ROI. Sales and management experience in outcome-based selling and consulting inside Fortune 500. INDUSTRY EXPERIENCE: Healthcare, Financial Services and Insurance, Technology, Hospitality, Media & Entertainment, Professional Services and Consulting STRENGTHS: * Digital Marketing, Media and e-Commerce – Healthcare * Vendor and Agency Management * Content Creation and Thought-Leadership * Data, Insights and Analytics * Customer Insights, Journey Mapping and Segmentation * Patient and Customer Experience * Brand Development and Management * Search and Content Marketing Expert * Marketing Automation * Mobile web and app design and development * Digital Product Development * Creative Abilities, Production Experience and Design Skills: former Walt Disney Imagineer and Producer