I am a Marketing Communications Expert with close to 30 years’ documented history of leveraging cutting-edge trends in technology; traditional, digital and social media; communications; branding and research to both position my company’s products at the top of the market and distinguish corporations as the leaders of their industries. I have successfully managed marketing budgets as high as $2B to direct marketing activities for multiple business units with as many as 14 VPs, Senior Directors and Managers and a support staff of over 600. My innovative, visionary-style leadership with contagious energy and enthusiasm enables others to “catch the dream,” facilitating strategic national partnerships, studio relations, and sponsorships including Disney, AEG Entertainment, Warner Brothers, Sony, NFL, Time, Inc, Fox Broadcasting, Wall Street Journal and MTV Networks. I have been recognized (twice) by Advertising Age Magazine for significant contributions in advertising and as one of Business Insiders Top 50 global CMOs. With extensive knowledge of various media modalities including Television, Print, Out of home, Digital channels, as well as Performance channels. I have successfully analyzed, developed, and implemented branding, marketing, and advertising strategies which have driven company recognition increasing sales by over 39%. In addition, have led multiple efforts reduce inefficiencies within organizations that resulted in upwards over $80 million return to the bottom line. Specialties: Brand Management, Change Management, Communications, Product Positioning, Media Planning and Buying, Strategic Planning, Sponsorships, Problem Resolution, Advertising, Marketing, Cost Containment, P&L Responsibility, Budgeting, Market Research & Analysis, Negotiation, Networking, Retail, Process Engineering, Go-To-Market Planning, Breakthrough Marketing, Social Media Marketing, Team Building, Organizational Alignment.
Member Board Of Directors at PODS
Bachelor of Science Degree, Advertising