๐ ๐๐๐๐ฃ ๐ฌ๐ข๐จ ๐๐ก๐ฆ๐ช๐๐ฅ ๐ค๐จ๐๐ฆ๐ง๐๐ข๐ก๐ฆ ๐๐๐๐: - What should your product, service, and/or marketing strategy be? - What are consumers saying? What do they want? Why do they want it? - What kind of content (creative, messaging, and platform) do they want to see from you? - What are the emerging consumer trends? / Whatโs next for you? - How is your product and/or marketing strategy performing vs. your competitors? ๐๐ข๐ช ๐ ๐๐ข ๐๐ง: I collect and analyze demographic, psychographic, behavioral, purchase, sentiment, competitor, and social media chatter to surface the relevant strategies, learnings, and recommendations. ๐ง๐๐ ๐ฅ๐๐ฆ๐จ๐๐ง๐ฆ: - ๐ฐ Increased sales and revenue - ๐ฅ More high lifetime value customers - ๐ Improved brand awareness, favorability, and consideration metrics - ๐ฑ Higher conversion rates on website and social content - ๐ฎ Lowered risk around your go-to-market or marketing investment flopping ๐ ๐๐๐ฉ๐ ๐๐ซ๐ฃ๐๐ฅ๐๐๐ก๐๐ ๐ช๐ข๐ฅ๐๐๐ก๐ ๐ช๐๐ง๐: - Fortune 500s - Startups, Small, and Mid-Size Businesses - Venture Capital Firms and Studios - Non-Profits - Entrepreneurs - Marketers - Creatives
Vice President, Strategy & Analytics at Influential
Bachelor of Science - Magna Cum Laude, Computer Science and Finance