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Talin Koutnouyan

Vice President, Strategy & Analytics


Country or State

United States


๐—œ ๐—›๐—˜๐—Ÿ๐—ฃ ๐—ฌ๐—ข๐—จ ๐—”๐—ก๐—ฆ๐—ช๐—˜๐—ฅ ๐—ค๐—จ๐—˜๐—ฆ๐—ง๐—œ๐—ข๐—ก๐—ฆ ๐—Ÿ๐—œ๐—ž๐—˜: - What should your product, service, and/or marketing strategy be? - What are consumers saying? What do they want? Why do they want it? - What kind of content (creative, messaging, and platform) do they want to see from you? - What are the emerging consumer trends? / Whatโ€™s next for you? - How is your product and/or marketing strategy performing vs. your competitors? ๐—›๐—ข๐—ช ๐—œ ๐——๐—ข ๐—œ๐—ง: I collect and analyze demographic, psychographic, behavioral, purchase, sentiment, competitor, and social media chatter to surface the relevant strategies, learnings, and recommendations. ๐—ง๐—›๐—˜ ๐—ฅ๐—˜๐—ฆ๐—จ๐—Ÿ๐—ง๐—ฆ: - ๐Ÿ’ฐ Increased sales and revenue - ๐Ÿ‘ฅ More high lifetime value customers - ๐Ÿ“ˆ Improved brand awareness, favorability, and consideration metrics - ๐Ÿ“ฑ Higher conversion rates on website and social content - ๐Ÿ”ฎ Lowered risk around your go-to-market or marketing investment flopping ๐—œ ๐—›๐—”๐—ฉ๐—˜ ๐—˜๐—ซ๐—ฃ๐—˜๐—ฅ๐—œ๐—˜๐—ก๐—–๐—˜ ๐—ช๐—ข๐—ฅ๐—ž๐—œ๐—ก๐—š ๐—ช๐—œ๐—ง๐—›: - Fortune 500s - Startups, Small, and Mid-Size Businesses - Venture Capital Firms and Studios - Non-Profits - Entrepreneurs - Marketers - Creatives

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Current Position

Vice President, Strategy & Analytics at Influential


Bachelor of Science - Magna Cum Laude, Computer Science and Finance

Past Talks

Ad World 2021