Bio

Ted advises senior executives at the world's largest retail, apparel, and consumer goods companies on digital and marketing strategy. His team helps uncover consumer and market insights through research and advanced data analytics, build and execute digital programs, and measure business impact across the customer life cycle, including branding, customer acquisition, and customer retention and loyalty. Over his career, Ted has worked closely with global brands across multiple industries and has led technology and marketing initiatives, including: • Data strategy • Marketing measurement & attribution • Product launch • Branding • New market entry • Advanced data analytics • Large-scale program management In his management experience, Ted has succeeded in: > Making the connection between technology and marketing to build brands and drive profitable sales > Explaining complex Web/digital/technology strategy to senior executives and C-levels in clear, simple terms > Building strong customer relationships as a business adviser with some of Google's largest, most sophisticated global clients across the retail, consumer electronics, and telecom sectors > Building and leading high-performing cross-functional teams > Leading operations to scale processes and growth > Working closely with technical/engineering teams and product managers on product development > Working internationally, including with global teams and on the ground in local markets