Bio

Ambitious and driven people leader with global experience in sales and marketing. Vast international marketing experience incl. product positioning, messaging, branding, enablement, launches, GTM strategies, analyst relations, event marketing, content marketing, influencer marketing, partner co-marketing and keynote speaking. I have a servant leadership mindset, constantly looking for ways to serve my team and help them grow in their careers. With the mantra 'Live Life. Give Back. Change Lives' I am committed to always over-delivering, constantly learning, creating change and making an impact in the lives of others. Passionate about giving back, raising over $200,000 through working with some amazing non-profits. Co-founded & ran UNCrushed.org, a platform & community raising awareness of mental health. Consistent over-achiever as seen through results including: - Grew the Sprout Social PMM team 4X, establishing a strong team strategy & culture which revitalized the view of product marketing across the org. We created many foundational assets incl. value props, buyer personas while driving multiple Tier 1 product launches, always aligning us to business impact. - Drove Sprout Social & Salesforce's social partnership & Service Cloud integration launch, driving significant Enterprise revenue to the business. - Led Salesforce CPQ messaging and positioning overhaul, consolidating multiple brands and sales assets. - Created Salesforce’s Sales Influencer Program building a community of influencers and strategic partners to help sales professionals sell. - Created brand-new role as the first HQ Cloud PMM based in region (EMEA) running all Sales Cloud product marketing across the region. - Created Quotable, an online destination for sales professionals incl. written content, podcasts and videos. Averaging 19k site visits per week and 14k subscribers. - Vast experience in creating and executing events. Created Sales Machine NYC which has had over 2k paid attendees over the last 2 years. Successfully ran 2 Dreamforce Sales Summits with over 4,500 attendees in 1 day. - Created an innovative Salesforce new business campaign targeting media agencies, increasing YoY revenue by 52%. - Placed on the Salesforce 'Key Talent Program' (top 3%) after 7 months of being in the organization. - Sales results include FY08 150%; FY09 180%; FY10 110%; FY11 203%; FY12 445%, FY13 291%; FY14 141% including winning the largest deal in Ricoh's history ($130M TCV). Views expressed are entirely my own and not those of my employer.