I help teams and businesses tell their stories better. As a marketer, a management consultant, and technologist, my greatest strength is helping organizations discover their voice – and manage the change needed to bring that voice to life in a way that delivers results. As both a practitioner and an advisor, I’ve had the opportunity to: - Develop visions, strategies, and manifestos that catalyze critical business changes and inspire people. - Rebuild an enterprise brand from the ground up and deliver a holistic connected brand experience, driven by data. - Untangle the operational and process challenges standing in the way of change -- and material results. - Transform highly technical content into stories that appeal to the heads and hearts of diverse audiences. - Lead and foster talented, diverse teams of people by enabling people to do their best work. Having lived in both the brand and agency worlds, I’ve led or advised every major function in a global marketing organization, including: corporate marketing, brand, creative, digital (web, social, community, search, user experience), events, product & solution marketing, industry marketing, corporate communications, geo marketing, analytics, demand generation, and marketing operations. I’ve lived in enterprises of all sizes, and helped build and exit a successful startup consulting firm (to global leader, PwC). I’ve also had the unique experience of creating, leading, and guiding M&A for a technical industry consortium. All of these environments required their own unique brand of storytelling. Throughout, I’ve had the great privilege of bringing together exceptional teams who value empathy, self-awareness, and commitment to a purpose beyond the individual. Unlocking the collective potential of a group of talented, thoughtful people is one of my greatest professional joys and, in my view, the greatest investment any organization can make in advancing their story.
VP Global Digital Marketing & Media at Cisco
Bachelor of Arts, English