A 20+ year brand and consumer insights executive who has developed client relationships and insight products across categories such as: CPG, financial services, CX, B2B, technology, media & entertainment, and healthcare. With an expansive methodological repertoire, specializing in combining choice based multivariate techniques with passive System 1 tools. Skilled in translating quantitative analytics into meaningful and actionable counsel. A staunch advocate of capturing the emotions that drive the human decision-making process. Passionately committed to bring consumer insights to life through behavioral science so that they are clearly understood and acted upon. A combination of in-depth knowledge of clients' needs, and consumer behavior is the fuel that fires my development of behavioral science-based solutions that lead to better business outcomes.
Author of the book "Feel, Behave, Think −the pathway to human decision making"
Chief Innovation & Solutions Officer at Maru/Matchbox