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Tom Webster


Sounds Profitable

Country or State

United States


Results-driven consumer insights visionary with a track record of developing markets through industry-defining and leading public research and content marketing. Author/Principal Investigator of a number of widely-cited studies, including Infinite Dial, Share of Ear, and the Podcast Consumer Tracker. Currently lead business development for significant portfolio of audio research clients. Two decades of experience leading successful, large-scale market research initiatives, introducing growth-producing marketing strategies, and expanding product and service offerings to capture new verticals. Proven success designing innovative qualitative and quantitative research projects and integrating leading-edge technologies to propel company visibility, capabilities, and business development opportunities. Strong communicator, public speaker, and mentor. MBA with extensive international business expertise. Specialties: Market Research & Scoping, Quantitative and Qualitative Research, Competitive Analysis, New Business Development, Growth Strategies, Project Management, New Product Development, Strategic Planning, Internet Marketing Programs, Staff Training & Development, Client Relationship Management, Technical Innovation, Presentation Skills, Social Media, Search Engine Optimization, Blogging, Podcasting, White Papers.

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Current Position

Partner at Sounds Profitable


BA, English