Bio

At every intersection of the talent revolution, I seized opportunities to push innovation and be the change agent. I continue to look for ways to develop and impact employer brands in the digital, social and mobile landscape. * Designing metrics-based recruitment marketing strategies using every trick in the digital playbook; web, mobile, social, email, display. Always thinking beyond advertising and comprehend a holistic view of recruitment marketing – including digital, social, experiential and direct marketing * Leading teams and clients to implementing branded, measurable & actionable recruitment marketing and employer brand strategies * Pioneering: Proven ability to bring discipline to a complex category and multiple clients and deliver great strategic ideas that are ahead of their time. Moved organization from direct mail to online in 1995. Transitioned monster.com clients from print to digital in 1997. And today, pushing companies to use RSS, social media and mobile vs. traditional outlets. Specialties: Recruitment Marketing (20 years) Digital Consumer and Employer Brand Strategy (20 years) Digital Development (20 years) Competitive/Strategic Planning (18 years) Mobile (12 years) Employer Brand Thought Leadership (15 years) Employer Brand development & consulting (15 years) Benchmarking & Metrics development (10 years) Social Recruiting Strategy (10 years)