Bio

Proven Executive Leadership in Consumer Marketing for B2C | B2B | Healthcare | B2G I am passionate about advancing healthcare towards consumer centricity! Marketing leader with proven track record in developing consumer demand generation marketing strategies that have driven incremental revenue for Fortune 500 brands and various companies within regulated industries. My track record of success is tied closely to my ability to create customer focused insight driven lead generation marketing campaigns for companies ranging from $3B to $65B in annual revenues. If your business model or industry is faced with disruption or you are looking to scale growth, let’s have a conversation about how my background and experience with modern marketing growth strategies, digital transformation and leading in times of change can assist in achieving and exceeding your business goals. LEADERSHIP COMPETENCIES - Market Shaper - Strategic Thinking - Data Driven - Collaborative Leadership - Growth Mindset - Decisive - Customer Centric IMMEDIATE VALUE OFFERED - Forward-thinking with a comprehensive knowledge of the full funnel performance marketing ecosystem. - Marketing management experience leading teams across digital, paid media, marketing automation, email, SEM, website, creative services, affiliates and social media. - Growth hacking mentality leadership that incorporates data-driven rapid experimentation to develop digital twins or minimum viable proof of concepts to accelerate lead generation and customer acquisition strategies. - Naturally curious constantly looking for ways to tweak and optimize campaigns and business processes. - Knowledgeable about strategies required to win in consumer markets focused on digital design principles, demand generation, acquisition, and growth tactics and monetization models. - Experience with agile marketing principles (iterative planning, rapid tests, daily stand ups, etc.) to maximize performance of marketing efforts. - Collaborative team builder with experience leading lean as well as large direct report teams developing cultures that take ownership of outcomes, empowered decision making and test and learn environments. For additional information, please contact me directly at vicreiss@gmail.com