Bio

I am a passionate, internationally experienced product, brand and communication manager, driving market pull, sales, margin and brand growth for an internationally operating paper and packaging manufacturer. I am well versed in B2B and B2C marketing. My current role focuses on premium papers and boards for creative design, luxury packaging and publishing segments, deep-diving into various printing, converting and special finishing techniques. Earlier roles developed my knowledge of converting paper, boards and plastics for stationery products and champagne labels and packaging. The last two marketing campaigns I managed were highly critically acclaimed, winning 20 international B2B awards. Over 20 years experience in marketing has honed my marcomms skills-sets as well as providing me with detailed, hand-on insights into go-to-market strategy, product innovation and launches, category management, customer experience and stakeholder management. My last 4 years were devoted to driving increase in brand awareness, positioning flagship paper and board brands firmly front-of-mind with prescribers and purchasers, to achieve significant growth in sales and market share. My ‘hybrid’ educational background, combining undergraduate arts and postgraduate science studies in two leading UK institutions, taught me to become a sensitive communicator and listener. I embrace the challenge of unpacking complex or technical messages to deliver them with precision and compelling style.