B2B social media strategies refer to your company’s plans and approaches to effectively engage and enhance the credibility of your brand on social media platforms. It’s how you leverage these channels to build relationships, generate leads, strengthen your brand’s visibility, and ultimately drive growth in the B2B sector.

You must design your B2B social media strategies according to the trends and developments specific to your industry and target audience. These strategies can yield positive results through consistent efforts, active monitoring, and adaptability to constant changes.

In this article, let’s delve deeper into these B2B social media strategies to understand how to use them to increase your brand’s visibility and grow your business.

Table of Contents

1. 13 Successful B2B Social Media Strategies

• 1.1 Define your Business Goals
• 1.2 Know your audience
• 1.3 Identify the right social media platforms
• 1.4 Building an Optimized Content Strategy
• 1.5 Join industry-specific online groups and forums
• 1.6 Use case studies and testimonials
• 1.7 Utilize social media advertising options
• 1.8 Collaborate with industry influencers
• 1.9 Stay updated on industry discussions, trends, and news
• 1.10 Incorporate Visual Content
• 1.11 Maintain Consistency
• 1.12 Encourage Interaction and Engagement to Foster Community
• 1.13 Track and analyze your social media metrics

2. How Can Eventible Help?
3. Key Takeaways

13 Empirical B2B Social Media Strategies are as follows:

Let’s begin with learning 13 sureshot, actionable tips to curate successful B2B social media strategies:

1. Define your Business Goals:

Your B2B social media marketing strategy starts with two questions: What are your business objectives, and how will B2B social media marketing help you achieve them?

The primary social media goals are to build brand recognition and increase visibility among other businesses in your sector. At the same time, you are generating qualified leads and capturing contact information for potential B2B content marketers.

It’s important to note that the goals for B2B social media strategies can vary depending on each business’s specific needs and objectives. It’s essential to align your goals with your overall business objectives and constantly evaluate and adjust your B2B social strategy to ensure it supports those goals effectively.

2. Know Your Audience:

Stacey Kehoe, founder of Brandlective & Monstera Talent and author of the best-seller book ‘Get Online,’ stated, 

“High-performing marketing is dictated by how well you connect with your audience. Focus on Connection!”.

First, identify the specific demographics of your B2B audiences, such as industry, company size, job titles, and geographic location. This information helps tailor your messaging and social content to resonate with the right professionals.

The next step is to understand the roles and responsibilities of your ideal audience within their organizations. Determine who the decision-makers, influencers, and end-users are. This knowledge helps you craft engaging multimedia content that addresses their hurdles and provides solutions.

You should identify the platforms and sources your B2B audience relies on for information and industry updates. Find out which social media platforms they are active on, industry publications they read, or industry events they attend. This knowledge helps you focus your efforts on the platforms and channels where your B2B audience most likely engages.

You can use LinkedIn to find a targeted audience with the help of – filters. You can narrow down the filter to find specific “Locations,” “Profile language,” “Industry,” etc., of your audience, as shown in the above example. You can access additional filters on the “Lead” dashboard if you have a Sales Navigator subscription. For instance, “Seniority level” and “Years in the current company.”

3. Identify the Right Social Media Platforms:

You must identify the most used social networking platforms by your target audience, industry, and business world. Assess where your B2B audience is most active, and prioritize platforms that align with your goals. Instagram stories, Twitter polls, and LinkedIn documents are examples of utilizing the multimedia formats that are trending today.

Here are some of the most popular social networking platforms for the B2B world:

• LinkedIn: LinkedIn is widely regarded as the primary social networking platform for B2B interactions. Many businesses promote their events through LinkedIn Live. It is specifically designed for professional networking, content sharing, industry discussions, and lead generation. Businesses can create company pages, join relevant industry groups, publish articles, and engage with decision-makers and industry peers. 

The above-displayed example shows The B2B Marketing Company’s LinkedIn official page.

• Twitter: Twitter is a versatile social media agency that can be effective for B2B interactions as well. It allows businesses to share bite-sized content, industry news, and updates and engage in real-time conversations with their target audience. Twitter’s hashtag feature helps follow industry trends and participate in relevant discussions. Nowadays, few B2Bs create a Twitter account for customer support or troubleshooting. Further, they use Twitter threads to justify their social media performance. 

The DMIEXPO in Tel-Aviv is Israel-based, where followers can take the opportunity to network with digital & performance marketing professionals, executives, affiliates, partners, lead generation experts, technologies, and service providers. The official DMIEXPO Twitter account has always incorporated industry-relevant hashtags with its tweets regarding digital marketing, web analytics, blogging, online publishing, etc.

• YouTube: While often associated with consumer-focused content, YouTube can be a powerful platform for B2B strategies. Creating informative and engaging video content can help businesses showcase products, explain services, share industry insights, and establish thought leadership.

You can embed relevant YouTube video(s) and share it across other platforms, further expanding your reach. Here, Salesforce’s video explains how to drive productivity and revenue with AI.  Salesforce is the world’s most trusted customer relationship management (CRM) platform. They help marketing, sales, commerce, service, and IT teams work as one to keep customers satisfied. 

• Facebook: While Facebook is primarily known for its consumer-oriented user base, it still offers opportunities for B2B interactions. Many businesses have Facebook pages to share company updates and industry insights and engage with their audience through comments and messages. You can also join industry-relevant Facebook groups for business insights and information from first-hand professionals.

Here, you can find FOSSASIA’s official Facebook page. FOSSASIA develops Open Source software and hardware solutions with a global developer community from its Asian base and organizes Open Technology events annually. The organization runs coding programs and development contests. The event page is created for developers, contributors, start-ups, and technology companies.

• SlideShare: SlideShare, owned by LinkedIn, is a platform designed for sharing and discovering professional presentations, documents, and infographics. It can be an effective channel for B2B content sharing, thought leadership, and lead generation.

You can upload and optimize the content of your business on SlideShare to reach a wider B2B audience.

• Instagram: While Instagram is more visually oriented and consumer-focused, it can still be valuable for B2B strategies, especially for businesses targeting a younger or creative professional audience. It can showcase behind-the-scenes content, employee stories, product demonstrations, and industry events.

The snapshot was shared on Instagram by fountain_inc, who had a booth at the Talent Acquisition Week in SAN DIEGO, CA, from January 29 to February 1. Through this post, they asked their followers whether they got a chance to visit their stall. They also thanked their team members for their help and contributions in making their experience positive. Fountain is the frontline ATS [applicant tracking system] for high-volume hiring. 

4. Building an Optimized Content Strategy:

An optimized content strategy is essential for effective B2B social media strategies. Evolve your content strategy based on audience feedback, industry trends, and changing business objectives.

Start by clarifying your objectives for B2B social media content. Are you aiming to increase the brand’s voice, generate leads, establish thought leadership, or foster customer relationships? Clearly defining your goals will guide the type of content you create and the engagement metrics you measure. Subsequently, choose content formats that resonate with your target audience and align with your goals. It could include blog articles, whitepapers, case studies, infographics, videos, podcasts, webinars, or industry reports. Diversify your content formats to cater to your audience’s preferences and consumption habits.

Create a content calendar plan and organize your content production and distribution. A content calendar helps maintain consistency, ensures a variety of content types, and keeps your strategy on track. To know everything about social media plans or calendars, read our article, A Comprehensive Guide on How to Create a Social Media Content Calendar.

In the above-stated example, the B2B Playbook has incorporated testimonies of industry experts on its website. The B2B Playbook explains how to drive revenue for your business online. Incorporating testimonials or case studies will make your content more credible and accountable. Share customer success stories, case studies, or personal experiences demonstrating your business’s value. 

Optimize your content as per SEO to increase visibility and organic traffic. Perform keyword research to identify relevant industry-specific keywords and incorporate them naturally in your content. Use relevant meta tags, headings, and descriptive URLs to enhance discoverability.

User-generated content (UGC) adds authenticity and can be a powerful way to engage your audience. To know about other B2B social media content ideas that may work to improve your brand image, read our blog, 27 B2B Social Media Content Ideas To Drive Success All Year Long.

5. Join Industry-specific Online Groups and Forums:

Joining industry-specific online groups and social media forums is valuable for B2B social media strategies. These platforms provide opportunities to connect with industry professionals, share insights, learn from others, and establish your business as a thought leader. 

You must research and identify online groups and forums that cater to your industry. You may join any established platforms such as LinkedIn Groups, Facebook Groups, industry-specific forums, and professional communities like Quora or Reddit. You must actively engage in discussions by sharing valuable insights, answering questions, and contributing to conversations.

You must share content that adds value and sparks meaningful discussions in the relevant groups. Always feel free to ask doubts or seek advice from the community. Also, maintain a respectful and professional tone in your interactions. Avoid engaging in heated debates, personal attacks, or spamming.

The example depicts the Facebook group – B2B Lead Gen for Marketers. It is a private Facebook group called B2B Lead Gen for Marketers. They reportedly have some of the world’s most famous internet marketers. It was created in June 2018 in London. 

6. Use Case Studies and Testimonials:

Look for satisfied customers who have achieved significant results or overcome challenges using your products or services. On this basis, develop comprehensive case studies highlighting the customer’s problem, your solution, and the measurable outcomes achieved.

Also, reach out to satisfied customers and request their testimonials. Testimonials can be in written format, video interviews, or audio recordings. Ask customers to provide specific details about their experience, the benefits they received, and how your products or services have positively impacted their business. Create a video from received testimonials and share it on social media platforms like LinkedIn, YouTube, or Instagram.

You can use statistics, percentages, and specific data points to showcase the success achieved by your customers. It helps potential clients understand the tangible benefits they can expect from working with your business.

Showcase your expertise and provide tangible evidence of your business’s value. These success stories can influence the decision-making process of potential customers and contribute to your overall content marketing efforts.

Eventible, the world’s first B2B event reviews platform, presents testimonials of attendees who have attended world-class events. Over 6,000 in-depth event reviews from real, verified attendees are here. Positive testimonies help to generate credibility and reliability for your business. You can use relevant testimonies of your attendees to reach out to the target audience. 

7. Utilize Social Media Advertising Options:

Utilizing social media advertising options amplifies your B2B social media strategies and reaches a broader audience. Social media platforms offer various advertising features that allow you to target specific B2B audiences, increase brand visibility, generate leads, and drive conversions. 

After identifying a suitable social media platform(s) for your business, determine your marketing budget and allocate it strategically across platforms and campaigns. Each digital marketing platform offers different bidding options, such as cost per click (CPC), cost per impression (CPM), or cost per lead (CPL). Identify average engagement rates of the month and underperforming ads and refine your targeting, messaging, or visuals to improve results.

You may experiment with different ad formats, such as sponsored content, display ads, video ads, or carousel ads, to see what resonates best with your B2B audience. Apart from this, try Instagram, Facebook, Google, and LinkedIn ads or any website specific to your niche business. 

You must try different variables such as headlines, visuals, ad copy, landing pages, and targeting options to identify the most effective combinations.

A/B testing allows you to create ad content ideas and optimize your campaigns for better strategy.

You can also use the analytics provided by the platforms or integrate third-party tracking social media tools to gain insights into the effectiveness of your successful campaigns.

Analyze the data to understand which ads drive the highest engagement, conversions, and return on investment [ROI].

The image shows a specimen of a LinkedIn ad. With the help of LinkedIn ads, you can precisely target your audience and show them relevant ads. You can target a specific audience with your ads with these features.

8. Collaborate with Industry Influencers:

Collaborating with industry influencers is a powerful strategy to enhance your B2B social media strategies. Influencers have established credibility, a dedicated following, and the ability to amplify your brand reputation. 

Research and identify influencers with expertise and influence within your industry or target niche. Look for influencers whose values, content, and audience align with your brand style guide. Consider factors such as their reach, engagement rates, and the relevance of their content to your target audience.

An aspiring entrepreneur starts engaging with influencers on social media. Follow their social accounts, like, comment, and share their content. Show genuine interest in their work and contribute valuable insights to their discussions. It helps you establish a connection and relationship with them before reaching out for collaboration.

Communicate your goals to the influencer and how the partnership would be mutually beneficial. Whether you want to increase brand awareness, reach a specific target audience, drive website traffic, or generate leads? 

There’s a high possibility that influencers receive many collaboration requests. Offer something of value in return for their participation, such as exclusive content, access to industry insights or events, product trials, or co-created content opportunities. It can include guest blog posts, interviews, joint webinars or podcasts, social media takeovers, or co-created videos or infographics. 

Look for opportunities to cultivate long-term relationships with influencers. Collaborate on multiple projects, engage in ongoing conversations, and support their work beyond a single campaign. Building lasting relationships with influencers can lead to sustained brand advocacy and continuous mutual benefits.

The YouTube video shows an interview with Michal Warchalski, a Data Scientist from Nordeus and an industry expert at the DSC Europe event. The Data Universe company organizes the Data Science Conference. They are one of the leading Franchises dedicated to Data Science & AI worldwide. It is a multidisciplinary conference and has arranged conferences since 2015.

In the video, he discusses the opportunities opened by the use of big data and AI in the field of game development. How reliable are these predictive models, and to what extent are they influencing the processes of game design, game development, and marketing? 

9. Stay Updated on Industry Discussions, Trends, and News:

Staying updated allows you to provide timely and relevant content, engage in industry conversations, and position your brand personality as knowledgeable and up-to-date. You can start by subscribing to relevant industry newsletters and follow them on social media. You should also follow industry publications, news outlets, and blogs. You can use industry-specific hashtags on social media platforms like Twitter, LinkedIn, and Instagram. 

You can use Google Alerts to receive notifications on specific keywords or industry-related topics. You must stay updated on the latest social feed trends and network through events, conferences, and webinars with professionals in your field.

Follow thought leaders, company news, and influencers in your industry on social media platforms. Utilize content curation tools like Feedly, Flipboard, or Pocket to gather and organize industry-related articles, blog posts, and news. These tools allow you to create customized feeds and stay updated on the latest content from various sources. Read industry books, attend online courses, and participate in webinars or workshops. 

Julius Solaris is an event and media consultant. He provides many insights on events, marketing, and technology through his LinkedIn account. Many publications have nominated him as the most influential person in the event industry. 

10. Incorporate Visual Content:

“Too much tech talk. Internal clients don’t think clever. Simple or emotional visuals are as effective as feature listing.” 

– Telecoms marketing executive, North America.

While incorporating visual content, make it visually appealing, relevant, and aligned with the employer branding message. Use high-quality visuals, optimize them for different platforms, and ensure they resonate with your B2B audience. Visual content can significantly enhance engagement, convey information effectively, and impact your B2B social media strategies. Visual content includes infographics, videos, slide decks, graphic images, quotes, and text overlays.

Encourage your B2B audience to create and share visual content and past blog posts related to your brand. User-generated content (UGC) can include photos, videos, or illustrations showcasing your products or services. Repost and share UGC, giving credit to the creators, to strengthen brand advocacy and engage with your audience.

On its LinkedIn page, infinite ITES asks its followers what is more important in B2B marketing, whether quantifying leads or quality interaction. Infinite ITES is a digital marketing platform specializing in B2B Tech Performance marketing.

You must experiment with interactive visual content like quizzes, polls, and infographics. These types of content encourage user participation and provide an engaging experience. Users can interact with the content, gaining valuable insights while keeping them involved.

11. Maintain Consistency:

Consistency helps build brand recognition, establishes trust with your audience, and reinforces your messaging. Develop a clear and consistent brand identity that aligns with your overall marketing strategy. It includes elements such as your brand logo, colors, fonts, and tone of voice. Use these elements consistently across your social media profiles, visual content, and messaging.

Here, you can find consistency and uniformity in the Eventible posts with the event logo, uniform colors, font size, and tabs. Eventible runs a countdown campaign of the upcoming events on its LinkedIn page. The vibrant colors of the post give a vibe of energy, enthusiasm, and excitement. 

Establishing a consistent posting frequency that suits your audience’s preferences and engagement patterns would be best. Determine the optimal number of weekly or daily posts for each social media platform. Consistency in posting helps keep your brand visible and ensures you stay top-of-mind for your audience. It will maintain consistency in your B2B social media strategies, establish a strong brand presence, build trust with your audience, and create a cohesive experience that resonates with your target market. Consistency helps your audience recognize and engage with your brand, ultimately driving your B2B social media success.

12. Encourage Interaction and Engagement to Foster Community:

Encouraging interaction and engagement can strengthen your brand, foster relationships, and drive meaningful conversations. Ask your followers to share their insights, experiences, and opinions. Respond to their comments and engage in conversations to keep the discussions going.

Respond Promptly to comments, messages, and mentions on your social media platforms. Organize polls, contests, or giveaways and encourage your audience to submit their entries, share their experiences, or provide feedback. Share your customers’ success stories, case studies, or testimonials. 

Exhibit how your products or services have helped users overcome challenges and achieve their goals. Conduct polls and surveys to gather your audience’s feedback, insights, or preferences. Create discussion groups on social media platforms or community forums related to your industry or niche. Celebrate your community’s milestones, achievements, or special events on social media platforms. 

“It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships, although today we have new tools and techniques at our disposal.” 

David Meerman Scott, author of 12 books and WSJ [Wall Street Journal] bestseller “FANOCRACY,” is a marketing & business growth speaker and advisor to emerging companies.

13. Track and Analyze Your Social Media Metrics:

Continuously measures and analyzes your social media performance. Monitor key metrics such as engagement rates, reach, click-through rates, and conversions. Use these insights to evaluate the effectiveness of your strategies and make data-driven decisions to maintain consistency and improve results. Regularly evaluate your social media strategies and adapt as needed.

The image depicts an example of a post-performance report of a Facebook page where you can find post impressions, engagement, and click rates.  

Analyze your performance, assess the impact of your efforts, and make adjustments based on audience feedback and industry trends. Continuously refine your strategies to maintain consistency while staying agile in response to changing circumstances.

How Can Eventible Help?

Eventible is a review platform where attendees or speakers can leave feedback. It acts as social proof to event organizers and marketers, who can use the feedback to improve their events the following year. 

Event organizers can use the badges, audio, and written reviews from the website and share them on their social media platforms to promote their events. Eventible also tracks the world’s largest pool of event attendees and professionals looking to attend or promote their next event. It makes Eventible uniquely qualified to help your events, webinars & content assets find their intended audiences more consistently than any other channel. To know more about events and event-related information, visit our website.

Key Takeaway:

This article will help you design successful B2B social media strategies that require a thoughtful approach and integration of various components. 

You can build a vigorous online presence, engage with your target audience, and achieve your business objectives effectively by incorporating the above-discussed elements into your B2B social media strategies. Remember to continuously evaluate, measure, and refine your strategy based on audience feedback and emerging trends to ensure long-term success.